How Can Printed BOPP Tape help Your Business?
BOPP tape is popular in the packaging industry. All the leading businesses are well aware of its benefits.
1.What Is The Purpose Of Printed Packaging Tape?
Tape in itself is an important part of the packaging industry. In the older times, it was used only to pack and ship the parcels and packages.
In the present time, all businesses have to face a cutthroat challenge to run a successful business. This means that you have to use all the resources to its fullest and be creative.
This has led to the use of things which will be functional as well as creative. The best example of this is printed packing tape or Branded tape.
A tape which is manufactured according to the needs of the company or brand is termed printable tape. This tape can be customised in many ways. You can change its colours, and choose the message you want to print on it or a symbol of your company.
1. Securing The Parcel
Globally, around 528 million people return their products because they received damaged ones. The e-commerce stores face a higher return rate which is 18% as compared to the 8-10% rate for brick-and-mortar stores.
The cost of returning goods is around 817 billion dollars and out of this number, 20% of this cost is from returning faulty goods which is 16.34 billion dollars.
What can you do to prevent these losses as much as possible? The answer to this is preventing them from happening in the first place. This is where tape comes in handy. A good quality BOPP tape will be a perfect choice for the packaging of your parcels.
When used correctly BOPP tape not only seals the corrugated box but also increases the bursting strength of a box. Besides this, using Branded tape with your logo will decrease the chances of theft or tampering, as it would be hard to reseal a box with the same adhesive tape.
2. Brand Awareness
Brand awareness is a marketing term used to talk about the familiarity of your brand among your target customers.
It is an important step in running a successful business because how will your target customer buy your products if they don’t even know if it exists or not
A printable tape is a great tool to create brand awareness subtly. When you print your brand’s logo on the packaging tape, the customer who gets your package will notice it.
As humans are visual creatures, symbols and visuals are easier to remember as compared to words or text.
3. Customer Experience
A customer notices everything about your packaging. Have you ever come across unboxing videos? If not, then go to any social media platform and search for it. You will find thousands of videos with millions of views.
This shows that a customer notices every small detail about a parcel that they receive. How can we use it in our favour?
Unlike offline shopping where the product has to catch the attention of a customer in a few seconds. In online shopping, the parcel has to impress the customer through its packaging.
In this situation, the package has the customer’s undivided attention throughout unboxing. Online shops lack the shopping experience of offline stores. This is compensated through packaging and this time is used to make a customer feel special and valued.
Even a simple tape with your logo can impress your customer if you are creative enough.
4. Easy Identification
In a warehouse which has more than a thousand parcels. What is the quickest way to identify the packages without looking into their details and order numbers?
The answer is by marking the boxes. Now, instead of marking the boxes separately. It can be done by using coloured BOPP tape.
It is a nice and quick way to mark the box which will not only help in identifying but also sorting them.
5. Handling Instruction
Handling instructions are important for safe handling and shipping of the parcels. Most of the parcels are damaged during transit.
To prevent that we can do a few things like marking the boxes which need to be shipped more carefully or packaging them with more padding or protective covering.
Or maybe your parcels require some special instruction like glass inside or don’t keep in direct sunlight, or anything else that you need.
All these things can be easily printed on your custom tape.
